TCS, Scandinavian Airlines enter a partnership

Tata Consultancy Services, India’s largest IT-BPM company, has entered into a new strategic partnership to help Scandinavian Airlines (SAS) deliver digital-first customer experience

May 29, 2019

The deal will help the airline adopt cloud computing, artificial intelligence (AI), and automation

SAS, the leading carrier of Sweden, Norway and Denmark, flies to more than 120 destinations

SAS said that the deal will help it become a digital-first airline - a key part of a long-term strategy

The deal comes amid the Indian’s efforts to set up a software Industry worth US$70-80 billion

Tata Consultancy Services, India’s largest IT-BPM company, has entered into a new strategic partnership to help Scandinavian Airlines (SAS) deliver digital-first customer experience, as per an announcement on May 29. The deal will help the airline adopt cloud computing, artificial intelligence (AI), and automation. The latest collaboration comes in the backdrop of a long-term partnership signed in 2012. TCS said that so far it has set up a digital framework for SAS that included an always-on IT platform as well as a digital e-commerce platform. TCS added that it has worked with SAS’ Innovation Lab for quality customer service across innovative channels, such as Turi, a new AI-powered personal travel agent chatbot.

SAS, the leading carrier of Sweden, Norway, and Denmark, flies to more than 120 destinations. TCS said that the new strategic partnership will build on past successes to deliver an improved experience for SAS customers while creating points of differentiation and competitive advantage for the business. TCS added that its technology platforms would help SAS grow and transform its business. Meanwhile, SAS will use ignio™, TCS’ cognitive automation software, to manage IT operations and drive data-driven decision-making. Mattias Forsberg, CIO of SAS, said that the deal will help it become a digital-first airline – a key part of a long-term strategy – along with improved levels of efficiency, stability, security.

The deal comes amid the Indian’s efforts to set up a software Industry worth US$70-80 billion, providing direct and indirect employment to around 3.5 million by 2025. New innovations such as cloud computing and AI will be a big enabler here in transforming the IT sector from being a service-focussed industry to an innovation-driven one, Additionally, national initiatives such as Digital India, Startup India, Skill India and Make in India have made technologies such as AI and cloud computing all the more relevant. Driven by state initiatives, the nation has emerged as a leading innovation destination for new-gen technologies with a rising number of Indian IT-BPM firms signing up deals to offer new innovations worldwide.

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