Ram Mandir to create around 2 lakh jobs: Betterplace

Consumer goods companies and food service chains are increasingly strengthening their presence in the area, creating more employment opportunities, as they see Ayodhya as a branding and marketing hotspot.

January 25, 2024

The expected increase in construction activities could result in an additional 50,000-100,000 temporary jobs in the region over the next few years

Immediate job creation is estimated at 10,000-30,000, considering an expected daily influx of 100,000-200,000 tourists in the next few months

Hospitality, travel, and tourism sectors will contribute 20,000-25,000 permanent and temporary jobs annually

The Ram Temple's economic impact could attract over 50 million tourists annually

The inauguration of the Ram Mandir in Ayodhya can generate 150,000-200,000 direct and indirect jobs in the temple town and its surrounding areas within the next 4-5 years, according to estimates from the human capital management platform Betterplace. Additionally, the expected increase in construction activities, including hotel expansions, apartment units, healthcare facilities, and other infrastructure developments, could result in an additional 50,000-100,000 temporary jobs in the region over the next few years.

Experts in various fields such as hotels, hospitality, tourism, food and beverages, daily essentials, personal care products, healthcare, banking, and construction predict a surge in demand for manpower as the region transforms into a hub for religious tourism. Betterplace’s projections are based on an anticipated annual footfall of 50 million people in the coming years. Immediate job creation is estimated at 10,000-30,000, considering an expected daily influx of 100,000-200,000 tourists in the next few months.

Economists and job market analysts highlight that sectors like consumer goods, food services, and banking are gearing up for increased activity in Ayodhya, viewing it as a significant branding and marketing hotspot.

Experts predict the creation of 10,000-12,000 jobs in the next 3-6 months to meet the rising demand for bottled water, snacks, and refreshment drinks. It is also anticipated that the hospitality, travel, and tourism sectors will contribute 20,000-25,000 permanent and temporary jobs annually, focusing on roles such as hotel staff, housekeeping, front-desk management, chefs, and multilingual tour guides.

The Banking, Financial Services, and Insurance (BFSI) sector is expected to be a significant recruiter, with the potential establishment of ATMs and small branches in response to increased demand. Corporate leaders acknowledge Ayodhya’s inclusion on their marketing map, anticipating substantial growth, particularly in the hospitality, restaurant, and real estate sectors. According to a global brokerage firm Jefferies report, the Ram Temple’s economic impact could attract over 50 million tourists annually.

Source: Economic Times

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