Parag launches premium milk brand in Singapore

By airlifting milk from India’s largest dairy farm in Manchar, Maharashtra, the Indian dairy FMCG company said that it has become India’s first company to sell fresh milk in Singapore

June 19, 2019

A growing market and the availability of high-quality livestock, resources and the best practices has opened up lucrative opportunities in the US$10 billion Indian dairy sector

The industry, expected to grow at a CAGR of around 15 per cent in the near future, is seeing hectic investments as the country readies to become a global leader in milk by 2020

Indian Government’s Investor-friendly food processing policies are helping this growth. India’s milk output is expected to increase by 42 per cent to 278 billion litres by 2025

Attracted by the opportunities, Fonterra, New Zealand’s dairy giant as well as France-based dairy products manufacturer Lactalis have announced major investments in India

Parag Milk Foods Ltd said on June 10 that it has launched its farm-to-home premium milk brand, Pride of Cows, in Singapore. By airlifting milk from India’s largest dairy farm in Manchar, Maharashtra, the Indian dairy FMCG company said that it has become India’s first company to sell fresh milk in Singapore. Known for its high per capita income base as well as an emerging consumer base made of millennials, Singapore is an ideal market for the expansion of fresh and organic milk, Parag added. In Singapore, Pride of Cows will be made available initially through various home delivery platforms. 

A growing market, as well as the availability of high-quality livestock, resources and the best practices has opened up lucrative opportunities in the US$10 billion Indian dairy sector, especially for value added and premium milk products. The industry, which is expected to grow at a CAGR of around 15 per cent in the near future, is seeing hectic investments as the country readies to become a global leader in milk by 2020. Indian Government’s Investor-friendly food processing policies are helping this growth. India’s milk output is expected to increase by 42 per cent to 278 billion litres by 2025. 

Attracted by the opportunities, Fonterra, New Zealand’s dairy giant with revenues of over US$14 billion, is making a re-entry into India’s huge dairy sector after a gap of ten years. Meanwhile, France-based dairy products manufacturer Lactalis inn January 2019 bought the milk processing business of Prabhat Dairy. Even Coca-Cola and PepsiCo have diversified their portfolios to include milk-based products. This has also drawn the interest of global investors such as KKR & Co and Cargill Ventures. While KKR invested US$82.6 million in Kwality, Cargill has invested US$15 million in Dodla Dairy.