Online sales sprint, despite a strong rebound in offline markets

Demand for products across daily needs, garments, shoes, televisions, refrigerators, and mobile phones have all contributed to the growth in E-commerce sales

May 9, 2022

Reliance Retail reported a 17% contribution from digital sales compared to last year’s 10%

Dabur reported that its online sales climbed by 1.5% to 6.5% over FY21

A consumer goods company’s sales across platforms including E-commerce channels were more than 20% of its total sales in Q1

Tata-owned Trent Ltd has reached 7% compared to 5% in FY21

Consumers are continuing to shop online despite an increase in the overall rate of buyers and sales at offline markets, and large retail establishments’ businesses returning to pre-Covid levels, according to data from numerous major corporations.

Reliance Retail reported a 17% contribution from digital sales to consumers and smaller shops as compared to last year’s 10%, while Tata-owned Trent Ltd has clocked 7% as compared to 5% in FY21 through online sales.

Dabur also reported that its online sales climbed by 1.5% to 6.5% over FY21, while Tata Consumer Products’ contribution from E-commerce platforms increased from 2.5% in FY20 to 7.3% in FY21.

According to a market expert, consumers today are shopping 35% more via both online and offline channels as compared to covid times when they were shopping through a single channel. 

Even India’s largest consumer goods maker said in its earnings report that sales across platforms including E-commerce channels were more than 20% of its total sales in Q1, with its Direct-To-Consumer (D2C) website having already received 25 million annual visits. 

According to reports, the growth in E-commerce sales is across a gamut of categories such as daily needs, garments, shoes, televisions, refrigerators, and mobile phones.

Recent Articles

Google, Adani and Airtel join forces to build India’s largest AI data centre in Vizag

October 15, 2025

Andhra Pradesh aims to host 6 GW of data-centre capacity …

Read More

India’s trade deficit widens to US$28 billion in September amid gold import surge

October 14, 2025

India’s merchandise trade deficit is estimated to have widened to …

Read More

Sugar exports touch 7.75 lakh tonnes; trade body seeks early quota for new season

October 13, 2025

ndia is estimated to have exported 7.75 lakh tonnes of …

Read More