Luxury cars in India see record bookings: Report

Around 10,000 units across different brands were domestically booked, having reached the value of about half a billion dollars

May 25, 2022

Lamborghini has almost sold out this year’s allocation of units for India

Mercedez Benz is expecting a record in sales as well as its highest-ever annual sales this year

BMW is eyeing a double-digit growth in the country

Tata-owned Jaguar Land Rover (JLR) has reported a record in worldwide bookings for the year

India’s luxury cars have witnessed records in bookings with local bookings having clocked about, half-a-billion dollars, totaling up to 10,000 units according to reports from car manufacturers. 

According to the reports, Italian-owned sports car brand Lamborghini, owned by the Volkswagen Group, has almost sold out this year’s allocation of units for India. Audi, another luxury car manufacturer owned by the same group, is expecting its growth to continue. 

German manufacturer Mercedez Benz is expecting a record in sales as well as its highest-ever annual sales this year, having sold over 4000 cars during the first quarter of FY22. 

Bavarian Motor Works (BMW) is eyeing double-digit growth in the country, with an order book of over 2,000 units for BMW cars, and 200 units of cars from its MINI  brand. During the first quarter of 2022, the Germany-based company registered a 25% growth in India’s sales.   

On the other hand, Jaguar Land Rover (JLR), which is owned by India’s Tata Group, has reported a record in worldwide bookings for the year. 

Surprisingly, in the super sports car category, the bookings have ushered in 2023 seven months in advance.

The report concluded by saying that the booking momentum remains strong despite the long waiting period and multiple rounds of price increases as the prices of luxury cars have risen by at least INR 100,000 to as high as INR 20,00,000.