KVIC to boost India’s Rural economy via e-commerce

In a significant move to strengthen the rural economy and to ensure self-sustainability, the Khadi and Village Industries Commission (KVIC) unveiled a unique government online shopping platform- eKhadiIndia.com, which will showcase over 50,000 products.

January 1, 2021

Khadi and Village Industries unveiled an unparalleled e-commerce platform called eKhadiIndia.com

Khadi and Village Industries Commission saw its highest turnover of US$ 12.17 billion in the year 2019-2020

The platform will showcase various products ranging from apparel, grocery, cosmetics, health and wellness etc.

This significant development will not only revive the Khadi industry but also create significant employment in villages

In the past few years, there has been a steady rise in demands for khadi and village industries products mainly to make natural Khadi India products easily accessible to the new-gen consumers. The products range from apparel, grocery, cosmetics, home, décor, health and wellness products essentials and gifts, bearing the authentic khadi trademark available only through this portal.

In FY20, the Khadi and Village Industries Commission achieved its highest turnover of US$  12.17 billion in FY20. The present-day government has strongly emphasised “brand Khadi” to alleviate it to the global platform. In the last 5 years, the production of khadi, the most eco-friendly product of sustainable development, has more than doubled and sales have gone up three times. Similarly, the village industry sector has witnessed phenomenal growth, with production and sales going up by nearly 100% in the last 5 years. Not only does this sector support the revival of the Khadi industry but also creates significant employment in villages. 

Rural revitalisation plays an essential role in fulfilling the country’s dual aim of becoming not just a US$5 trillion economy, but also a self-sufficient one at that. Traditionally, agriculture used to be the main source of income and employment in rural areas, but now it is also shared by the non-farming sector. With its contribution of about 25-30% to GDP, two-thirds of India’s population is still residing in rural areas.  It is rightly said that the soul of true India dwells in her villages.

Besides the Khadi apparels, a wide range of village industry products like cosmetics, soaps & shampoos, Ayurvedic medicines, honey, oils, tea, pickles, papads, hand sanitizers, confectionery, food items and leather items too has attracted many consumers across the country and abroad, which have contributed to the increase in sales and thereby production. KVIC has also gained support from various state governments and other organisations like Air India, IOC, ONGC, colleges, universities, and the Indian Railways and Ministry of Health among others. Further, in the village industry sector, KVIC boasts of over 150 products with in-house capacity of excellence in fields of apiculture, pottery, and bakery.