Jan Dhan 3.0 to emphasize digital and doorstep banking

Banks also need to converge Jan Dhan accounts with existing government-backed financial schemes

November 24, 2021

The roadmap for Jan Dhan 3.0 will focus on achieving financial inclusion in the country

The government wants banks to expand on their coverage by leveraging on the JAM framework

Banks need to drop the impression that they are the benefactors and customers are the beneficiaries

Banks must offer customized products to individuals, companies, and MSMEs after analyzing their needs

The government is building out a roadmap for Jan Dhan 3.0, which will focus on doorstep banking, digital monetary merchandise, in addition to the existing pension and insurance coverage schemes to achieve greater financial inclusion in the country. In line with this, the government is working with banks and developing a broad structure that will improve access, streamline digital loan applications, and guarantee a quicker response for retail, MSME, agricultural loans, small credit, and other financial products. The government also aims to install a banking touchpoint within a 5 km of habitable region.

In addition, the government wants banks to converge Jan Dhan accounts with existing schemes such as the Atal Pension Yojana, PM SVANidhi, Stand Up India scheme, and the Sukanya Samriddhi Yojana to provide customers with new analytics-based products and expand their coverage by leveraging on the Jan Dhan, Aadhar and Mobile (JAM) framework.

Earlier in the month, Prime Minister Narendra Modi while speaking at a conference organized by the finance ministry on ‘creating synergies for seamless credit flow and economic growth, stated that banks need to drop the impression that they are the benefactors and customers are the beneficiaries. Instead, the banks must develop a partnership approach that will create wealth, add jobs, improve the economy, and accomplish self-reliance. He also emphasized the need to serve the customers proactively and urged banks to offer customized products to individuals, companies, and MSMEs after analyzing their needs.

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