India’s M&E industry continues to rack up impressive growth numbers, not only capturing the imagination of a billion Indians but also captivating global audiences. The M&E sector has entered an era of innovation and transformation as organisations seek to increase their relevance and appeal to both popular and more niche consumers. Traditional businesses – print, radio, broadcasting – are witnessing the greatest change with digital platform companies emerging as the primary disruptors. The biggest beneficiaries are the Indian consumers who have greater flexibility and choice in their M&E consumption, and have finally found their place at the centre of the entire ecosystem, as per an August 2019 study by KPMG.