Indian startups ramp up hiring of women in product & tech roles

Startups across industries are determined to increase the number of women hired through various initiatives, with a focus on creating a more inclusive culture to effectively retain female talent

June 16, 2022

Some of the initiatives taken by startups include setting up a task force to push for female representation

Requesting talent acquisition teams to focus on a 50-50 gender ratio while sourcing candidates is another initiative

As per a Nasscom report, women constitute 35% of India’s technology sector

Driving success stories of women leaders in tech and product roles will greatly enhance the retention activities for women

Indian startups are increasing the hiring of women in product and technology roles, according to media reports.

As per a Nasscom report, women constitute 35% of India’s technology sector, and prominent Indian startups across industries are determined to increase that number through various initiatives, with the focus not just being limited to employing more women in technology roles, but also to create a more inclusive culture to effectively retain female talent.

Some of the initiatives taken by these startups include setting up a task force to push for female representation, requesting talent acquisition teams to focus on a 50-50 gender ratio while sourcing candidates, running sensitisation programmes to ensure bias-free hiring and interviews, rolling out flexible working options, returnship programmes aimed at bringing women technologists back to the workforce, and recruiting women who were on career breaks for full-time tech roles like quality assurance, UI/UX testing, as well as, running training for product teams.

According to experts, driving success stories of women leaders in tech and product roles, giving access to role models, and building structured career development plans for female talent, will greatly enhance the retention of women.