India participates in Berlinale 2019

Ministry of Information & Broadcasting, in collaboration with the Confederation of Indian Industry, participated at the 69th Berlin International Film Festival (Berlinale) to showcase Indian cinema at the global platform and facilitate new business opportunities in media and entertainment sector

February 10, 2019

The Indian delegation discussed potential collaborations and business opportunities with entities from USA, Italy, New Zealand, China, Greece, among others

The India Networking Event saw a gathering of film festival heads, international film associations, and production houses that are keen on partnering with India

India’s Media and Entertainment industry is going through its golden phase owing to a steady expansion in the consumer base, drawing foreign investments

The Indian delegation promoted ease of shooting films in India through Single Window Clearance for filmmakers as well as ‘film tourism’ in India

Ministry of Information & Broadcasting, in collaboration with the Confederation of Indian Industry, participated at the 69th Berlin International Film Festival (Berlinale) to showcase Indian cinema at the global platform and facilitate new business opportunities in media and entertainment sector. The Indian delegation discussed potential collaborations and business opportunities with entities from USA, Italy, New Zealand, China, Greece, among others. The delegation also invited world film community to attend 50th India and International Film Festival of India (IFFI) to be held later this year.

The India Networking Event, held on the sidelines of Berlinale 2019, saw a gathering of leading film festival heads, international film associations, film agencies and production houses that are interested in fostering collaborations with India. At the event, the Indian Delegation also met with Pascal Diot, head of Venice Production Bridge, Venice International Film Festival. Mr Diot expressed interest to work with the IFFI. The Indian delegation also met Maud Amson, head of sales and operations, Marche Du Film, Cannes Film Festival regarding India’s participation at the Cannes Film Market 2019.

India’s Media and Entertainment (M&E) industry is going through its golden phase owing to a steady expansion in the consumer base, which has attracted investments from around the world. A market of 1.3 billion people and 22 official languages, India offers unmatched opportunities. It is the world’s largest movie market and the second largest television and internet markets. The country’s M&E industry, which grew at a compounded annual growth rate (CAGR) of 10.9 per cent over FY 2017-18, is expected to grow at a CAGR of 13.1 per cent to touch US$39.7 billion by FY 2023.
The Indian delegation, through these interactions, promoted ease of shooting films in India through Film Facilitation Office that facilitates Single Window Clearance for film-makers and provides the platform for ‘film tourism’ in India through the website www.ffo.gov.in.