May 11, 2018
The Indian attendees’ agenda at Cannes this year will be to showcase the diversity of Indian films that are made on a variety of topics, with a range of different styles and in a number of different languages
India produces around 2,000 feature films each year in over 20 languages - the largest industry market in the world; The media and entertainment industry is expected to touch US$37.6 billion by 2021
Indian delegation at Cannes 2018 is seeking collaborations with various countries and held talks with film commissioners from Brazil, Philippines, Austria, Norway, Sweden, Taiwan, Canada and New Zealand
Films have also proven themselves as an effective medium to promote good governance, national economy and foreign diplomacy; The film industry has presented India’s growth story to a global audience
The 71st Cannes Film Festival has opened up opportunities for potential collaboration between India and France in joint film co-production. The preliminary discussions came amid the launch of the Indian Pavilion at the prestigious film festival being held over May 8-19 at Cannes, France. The inaugural event was attended by delegation of Indian film industry representatives as well as Indian and French Government officials. The Indian attendees’ agenda at Cannes this year will be to showcase the diversity of Indian films that are made on a variety of topics, with a range of different styles and in a number of different languages. India produces more than 2,000 feature films each year in over 20 languages – the largest film industry and market in the world. In line with this, India’s media and entertainment industry is expected to grow at a compound annual growth rate (CAGR) of 13.9 per cent to touch US$37.6 billion by 2021 from US$22.8 billion in 2017.
Global platforms such as the Cannes Film Festival offers great opportunities to showcase India’s strength in movie making. The Indian delegation at Cannes 2018 is seeking to further collaborations with various countries. To aid this, a round table discussion was held with film commissioners from countries such as Brazil, Philippines, Austria, Norway, Sweden, Taiwan, Canada and New Zealand. On the occasion, representatives discussed opportunities and challenges for film co-production with India. Discussions were also held with the representatives of various Indian studios and production houses to see how films in different languages could become more viable and what the government could do to help filmmakers in the country. Growth opportunities in Indian movie market has already attracted numerous foreign production houses such as Viacom, Sony Pictures Entertainment, 20th Century Fox Film, Walt Disney Pictures, Warner Bros. Entertainment.
Meanwhile, films have also proven themselves as an effective medium to promote good governance, national economy and foreign diplomacy. Speaking at the inaugural event, India’s ambassador to France, Vinay Mohan Kwatra, said that the Indian film industry has assisted in presenting the growth of the nation in front of a world audience. The event was also attended by Ashok Kumar Parmar, joint secretary with the Indian Ministry of Information and Broadcasting. At the inaugural event, Jerome Paillard, the executive director of the Cannes Marché du Film, said that the Indian Pavilion was a very important component to help connect European and worldwide community of films. A meeting was also held between the Indian delegation and UniFrance, a French film promotion body, the international department of France’s National Center of Cinematography and Moving Image and Film France, the French Film Commission to discuss partnerships.