E-commerce to expand start-ups and rehabilitate the Indian economy

In an effort to rehabilitate the economy, e-commerce giant Amazon India has launched a performance- based programme ‘STEP’ to help sellers improve their performance.

November 17, 2020

Amazon India aims to help its 7,00,000 sellers by launching its initiative ‘STEP’ which in turn would help in rehabilitation of the economy.

STEP provides objective and transparent criteria along with benefits designed to help sellers improve their performance.

With India facing an economic crisis, e-commerce platforms can help online sellers scale-up in India and access overseas markets.

India e-commerce sector aims to grow to US$ 99 billion by 2024 from US$ 30 billion in 2019, expanding at 27% CAGR.

Claiming to help 7,00,000 sellers on its platform to accelerate their growth, Amazon India has launched a performance-based benefits programme ‘STEP’. This programme is launched to simplify the seller experience by providing customised and actionable recommendations to improve their key customer experiences, thereby improving their growth. STEP provides objective and transparent criteria along with benefits designed to help sellers improve their performance on these metrics in a predictable manner. By improving performance, sellers can unlock benefits across multiple levels like ‘Basic’, ‘Standard’, ‘Advanced’, ‘Premium’ and more. These benefits include fee waivers, faster disbursement cycles, priority seller support and world-class free account management. 

In the prevalent times of COVID-19, Amazon India has taken several initiatives this year to help nearly 7,00,000 of its seller community to overcome obstacles and get their businesses back on track. Some of these initiatives include free COVID-19 health insurance, on-demand payment disbursement, relaxation in performance metrics, fee waivers on inventory storage fees, and 50% waiver on ‘Sell on Amazon’ fees for small sellers. 

In a country as vast and diverse as India, where many cultures, languages and ethnicity co-exist, it is tough to understand consumer preferences at a pan-India level. This is where e-commerce plays a pivotal role. Most platforms are now available in regional languages, allowing sellers to see their products easily. The regional language option on portals such as Amazon and Flipkart give consumers in smaller towns and villages a personalised experience. With the right kind of support, the advantages brought in by e-commerce platforms like Amazon and Flipkart will allow online sellers of goods to not only expand within India, but also to overseas markets. Having an online presence gives start-ups a clear view to global markets.