Amazon and CII join hands to bolster export of MSMEs

At the 17th Confederation of Indian Industry (CII) Global SME Business Summit, Amazon.in and CII signed a Memorandum of Understanding (MoU) to bring the benefits of ecommerce to MSMEs in 10 states across India.

December 11, 2020

Amazon.in and CII signed an MoU to support and benefit MSMEs and their exports across 10 states in India.

Amazon aims to digitise 10 million MSMEs, enable $ 10 billion in e-commerce exports and create 1 million jobs by 2025.

CII, Mastercard and NI-MSME also launched Digital Saksham to empower 3,00,000 MSMEs across 25 states in India.

The MoU will conduct trainings, workshops, and classes to educate MSMEs on e-commerce and digitisation.

Amazon India along with the country’s prime industry body, Confederation of Indian Industry (CII) aims to bolster the export of MSMEs through training and educating MSMEs on building and surmounting both national and international markets through technology and e-commerce adoption. This shall be achieved by creation of a special exports module to make exports simple and accessible for MSMEs across India. Along with the Ministry of MSMEs Amazon.in and CII will conduct trainings, workshops, and classes to educate MSMEs on e-commerce, thereby enabling lakhs of MSMEs across states to leverage technology and increase their outreach on domestic as well as global platforms. This is indeed a step towards Amazon India’s commitment to 3 key developments- digitisation of 10 million MSMEs, enabling US$ 10 billion in ecommerce exports and creation of 1 million jobs by 2025, that it had made at the beginning of the year.

At the same summit, along with CII, Mastercard’s centre for Inclusive Growth and the National Institute for Micro, Small and Medium Enterprises (NI-MSME) launched the Digital Saksham, to empower and digitise over 3,00,000 MSMEs across 25 cities in India. This will ensure transformation of these MSMEs, ensure financial inclusion and a positive step towards economic development. Such small businesses are pivotal in strengthening and building the community and economy. It is, therefore, imperative to look for solutions that focus on supporting these SMEs, help them become ‘atmanirbhar’ (self-reliant) and in making them more competitive.

COVID-19 pandemic has brought about a paradigm shift in consumer behaviour and preferences and has made it evident that technology plays a crucial role in the development of the economy. With rapid digitisation across the globe, it is necessary for MSMEs to receive the support that will aid digital evolution. MSMEs and small businesses form the backbone of a resilient national economy and need support to stimulate demand, create jobs and drive innovation to ensure inclusive growth.