September 24, 2019
Centre serves as a hub for Accenture’s “experience activation network”, delivering marketing and brand solutions
Accenture to add hundreds of new marketing activation roles to the Mumbai centre by 2021
India’s large talent base, with credentials in marketing activation services, to be paired with deep tech and functional skills
Mumbai centre to help create near-shore and offshore operating models, applicable to a lot of retailers
Software consulting multinational, Accenture, set up its largest experience activation centre in Mumbai. The centre is the sixth such facility by Accenture Interactive Operations, the marketing-managed services arm of Accenture Interactive.
Accenture’s “experience activation network” consists of numerous state-of-the-art facilities worldwide, delivering marketing and brand solutions, and the Mumbai centre will serve as a hub for the network. With a focus on data analytics and insights, target segmentation, and content creation, it will be the largest and most important centre within the global network. Aside from daily programmatic delivery and performance measurement of campaigns, the centre will help in creating opportunities for local employment and global investment.
Nikki Mendonca, President, Accenture Interactive Operations, stated that Accenture intends to create hundreds of new marketing activation roles within the Mumbai centre by 2021, according to several news reports. Adding to a global pool of over 25,000 employees, the Accenture Interactive centre will not only create employment opportunities but also boost skill development within India. In addition to this, the centre will cater to business needs of clients across the Asia Pacific, and globally, working in tandem with similar centres established in Europe, Asia, and Central America.
India offers Accenture Interactive Operations a large talent base with already established credentials regarding marketing activation services. With the help of the activation centre, these employees will be instrumental in delivering programmatic, digital marketing and e-commerce services to Accenture’s leading brands across 75 countries. Additionally, the centre creates opportunities within the fintech sector as large banks continue to prioritise solutions to improve customer experience.
According to market estimates, Accenture Interactive is on course to surpass US$10 billion in revenue this year, as more retailers aim to leverage data-driven direct-to-consumer business models like ecommerce. For this reason, Accenture Interactive is prioritising centres like Mumbai and Costa Rica for the creation of updated near-shore and offshore operating models for numerous retailers around the world.